The brief was to create a new logo for a business coach with an irreverent, quirky edge. The company name is Maximum Profit Growth run by Brian Wrigley and after a brainstorming session, we came up with a whole campaign to promote the full suite of Brian’s business offering. What Brian does comes down to holding business owners ‘Accountable’ for what they say they are going to do, ‘Supporting’ them to be able to do it, and ‘Kicking their butts’ if they don’t! Hence A.S.K. We came up with the Just ASK logo and a suite of logos that all fall under a single brand identity to give Maximum Profit a cohesive look and feel, that is both professional and kind of quirky.que.

The client says

As a business owner it is vital that your brand represents who you are as a business and reflects your personality. It is also important to have a designer who has a strong understanding of what you are looking for and isn’t afraid to tell you that you are wrong. Trudie has done an absolutely amazing job with the new logos, tri-fold leaflet and branding in general. The brand personality of professional, with a little irreverent twist has been met and exceeded. Thank you Trudie I look forward to ensuring brand consistency across all future pieces of marketing.