Jennie was at a place with her business where she really wanted to make a stand and have her own brand. She had a strong client base and was ready to start building her empire. The logo is beautifully soft and really simple. Calm colours and elegant lines with the very personal and friendly ‘Jennie’ gives the perfect embodiment of what Jennie Pilates is all about. The logo needs to work on paper, online and on T-shirts and merchandising too so it really needed to be simple.

The client says:

Thank you Trudie for your amazing work – I absolutely love my new logo! You really took the time to understand what I was looking for and what my branding would mean to me. You managed to capture exactly what I wanted to convey to my clients in such a simple way – I have absolutely no idea how you did that… But I’m glad that you did!